Hello everybody,


Here is our new Ardeo logo. The original idea came from a paperclip that I was playing with. It was a bit of a lightbulb moment.
Even more so because our software has been responsible for collating notes and workflow for a long time.
What do you think?

Here is the technical description for completeness.

Trademark Description: Ardeo “Paperclip-A” Logo

Mark Type: Figurative
Mark Description (Expanded):

The mark consists of a stylised, geometric capital letter “A”, constructed using a continuous single-line design that forms a rounded triangular outline with an open base on the lower right edge. Within this triangle, a parallel curved element resembling a paperclip is embedded or superimposed, following the contour of the left leg of the triangle. The design appears as a unified, modern glyph conveying both a letterform and an everyday object.

Protection Scope Clauses:

  1. Colour Protection:
    • The mark is claimed in all colours and combinations of colours, including monochrome (black, white, greyscale), duotone, gradient fills, and colour inversions.
    • The mark may appear in flat, solid, or gradient fills, or against coloured, dark, light, or transparent backgrounds.
  2. Form and Style Variants:
    • The mark may be rendered as a line drawing, filled shape, negative space cut-out, embossed or engraved variant, or rasterised form.
    • The logo may be displayed with or without surrounding shapes (e.g., within circles, squares, or with shadows or outlines), provided the fundamental geometry remains intact.
  3. Orientation and Perspective:
    • The mark may be rotated, mirrored (horizontally or vertically), resized, or adjusted proportionally for use in favicons, icons, app badges, or responsive web design.
    • These transformations are protected as long as the characteristic triangular and paperclip structure is preserved and visually recognisable.
  4. Usage Formats:
    • The mark may be used in static or animated digital contexts, printed on physical materials (paper, textile, plastic, metal), or displayed via light projection, laser etching, or screen display.
  5. Negative Space Rendering:
    • Protection is also claimed for uses where the paperclip element is defined by negative space within the triangle or vice versa.

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